In the age of online use, this tool falls within the realm of practicality and convenience. Deciding to use the tool here in Jamaica was a major step for our protected area based in Ocho Rios. We use this tool as a method to streamline persons who want to visit, interact, learn from the community about the sea, and make a contribution! Every dime helps in marine protected area management and giving online users the ability to donate to a cause without much hassle is a great initiative. For us, deciding to use this tool to ramp up Eco-tourism was easy and we’re looking forward to implementing this with our sponsors and other small to medium business owners so that they can also play a part in conservation.